CURVE

I was employee number one at Curve and part of the founding team. As Head of Design, I helped turn an early FinTech idea into a brand and product that millions of people would go on to use. I created the original brand identity, logo, app, card and packaging, and built the visual language that carried across everything from product and marketing to advertising, film and investor presentations.

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My role sat across product, brand and business. I worked directly with developers and product managers to design the app and develop new features, and was closely involved in creating some of Curve’s most distinctive products, including Go Back in Time® and Curve Rewards. As the company grew, I joined the leadership team, helped shape product and brand strategy, and worked closely with the CEO to tell the Curve story to customers, partners and investors.

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I also led Curve’s physical product and creative development, from sourcing metal cards in South Korea to managing agencies and development partners around the world. It was an unusually broad design role, spanning pixels, products, packaging, campaigns and the direction of the company itself.

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Today, Curve has evolved into Curve Pay, serving more than 6 million customers across the UK and EEA and processing billions in payments each year. In 2025, Lloyds Banking Group announced its intention to acquire Curve, bringing the technology we started building into one of the UK’s largest banking groups.